Marketing
Services

Professional and Results-Driven Marketing Services

Data-driven marketing strategy and execution for B2B and B2C organizations, spanning brand foundation,
digital infrastructure, customer acquisition, and eCommerce growth.

Go-to-Market Strategy & Brand Foundation

We build the strategic foundation that growth-stage and transitioning businesses often lack: brand positioning, messaging frameworks, target customer profiles, and launch roadmaps built for the way your business actually sells, whether that’s direct-to-consumer, direct-to-trade, or B2B.

  • Brand architecture and creative standards development
  • Ideal customer profile definition and market segmentation
  • Competitive analysis and SWOT to inform positioning
  • Go-to-market roadmaps for new products, categories, or business lines

Digital Infrastructure & CRM Implementation

Many organizations operate without the systems needed to track, convert, or scale their marketing effort. We design and implement the infrastructure from the ground up: CRM platforms, pipeline stages, lead and opportunity tracking, and reporting systems that give leadership real visibility into performance.

  • CRM implementation and pipeline architecture
  • Marketing and sales reporting infrastructure
  • KPI dashboard development
  • Martech roadmap and tool evaluation

Performance Marketing & Customer Acquisition

Full-funnel acquisition strategy across paid, organic, and lifecycle channels, built to lower cost per acquisition and improve conversion at every stage. Experience spans large-scale B2C consumer acquisition and complex, longer-cycle B2B sales.

  • Paid media strategy and management (Google Ads, Meta, ILS, marketplace channels)
  • Conversion rate optimization and landing page strategy
  • Lifecycle email and marketing automation
  • Technical SEO and site architecture remediation

eCommerce Growth & Optimization

Direct experience scaling eCommerce revenue across Shopify Plus, Amazon, and Magento environments, from platform rebuilds to shopping feed optimization to persona-driven creative.

  • Site rebuilds and mobile-first conversion optimization
  • Amazon channel growth and marketplace strategy
  • Shopping feed and Merchant Center optimization
  • DTC brand launch and merchandising strategy

Creative & Content Production

Photography direction, product cataloging, and content production that turns a portfolio into a sales asset, whether that’s a physical catalog, a digital look book, or a full website content buildout.

  • Product photography direction and catalog production
  • Website content and copywriting
  • Sales enablement asset development
Have a specific accomplishment, metric, or case study you want folded in? Let me know and I can slot it into the relevant section.
 

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